Showing posts with label indiegogo. Show all posts
Showing posts with label indiegogo. Show all posts

Monday, August 1, 2011

The Indiegogo is over

Well our online fundraising campaign is over. We had a good run. We raised $5,640 of a $15,000 goal by 112 different funders made up of friends, family, colleagues, knitters and strangers. I got 65 comments including favorites like, "Sarah Gonzalez has a true vision and I am glad o even have a small part in her success! All the best!", "Who knew that knit one, pearl two could unite the world. I look foward to seeing more.", "I am very impressed with your vision and the powerful message I know your film will send. Every action people take to make the world a better place is a worthy action. Congratulations in advance for this great work." and many many more.

Even though we didn't hit the goal, there is no doubt that this campaign was a huge success. Many people have found out about the documentary and are generally excited. We got enough money to travel to the Pacific Northwest to films some more yarn bombers. I'm excited. This is another beginning.

Tuesday, July 26, 2011

It's the Final Countdown!


Well there is only 5 days left in the online fundraiser on Indiegogo. I've been blasting everyone I knew on the internet and I'm sure a lot of people are getting annoyed with me and will be happy when my campaign is over too. We've already raised a little over $5,100 by 101 different funders which is amazing but isn't as much as I would have hoped for. I'm feeling really good though about the campaign, even though we are no where near the $15,000 goal. I'm glad we finally hit the $5,000 because it feels like a lot more than $4,000 which doesn't make sense. I'll also be glad when this whole campaign is over because it's been really stressful. Thankfully I'm not measuring my self worth by the success of this campaign.

Other exciting things that are happening: I'm working on the ITVS application even though I probably won't get it. I've been pulling my hair out trying to finish it. Both my producers, John Moore and Spencer Stoner, are too busy doing their own project to help me. (John is working on his MFA graduate thesis documentary and Spencer is working for the Discovery channel, producing a show in South America.) ITVS would be the dream grant if I get it because they help secure exhibition through PBS.

Redseven Entertainment GmbH, a German company is currently working on a TV-show named "Galileo Big Picture" for German national free TV broadcaster ProSieben is wants to use some of my footage for a segment about new fads in art and graffiti. We're still working out the logistics but it's pretty neat that I'm getting their attention.

I'm not sure how much I'm allowed to write about but I've been filming some things with Magda Sayeg lately.
I'm not going to name anything but she's been directing a commercial that has a lot of knitted/crocheted stop-motion animation. I've been shooting the behind-the-scenes of the making-of which has been really exciting. I'm going to share my footage with this ad adgency and in return they are going to share some of their behind-the-scenes footage of Magda and give me access to the finished commercial for my documentary. Because everything has been really last minute, I couldn't get anyone to help me shoot. I was running both sound and camera. I'm a little afraid that the ad company isn't going to like my footage as much as they would've hoped.

Tomorrow I'm suppose to be interviewed for
K&L Media in Bellingham, Washington, which is always exciting. Yay for more press.

As you can tell, it's been busy around here in yarn bombing documentary central. After the indiegogo campaign is over, I'll be planning a trip to Seattle and Vancouver.

Wednesday, April 13, 2011

Ready, Set, Go - Launch!

We did it - we launched our online fundraising campaign on indiegogo for the Yarn Graffiti Documentary. Here goes nothing. It's been online for 24 hours and we've already raised $1,110! It's crazy.

The second I published it, I felt a little remorse because I know I could have tightened the edit on the video, and I started to think that maybe $15,000 is too much to ask for in only 110 days. What's done is done. This whole thing is very nerve racking. I keep looking at the Indiegogo account and refreshing the page to see if anyone else has donated and every time someone new has donated, I'm hit with this wave of amazement like, "wow, I can't believe someone just gave us $20!" I've been getting really emotional and sentimental and it's only been a day. I can't imagine how the rest of the next 3 and half months are going to go. I think I need to pace myself.

If you don't know, online fundraisers like Indiegogo are all about allowing anybody to raise money for any idea. The sites structure allows users to create a page for their funding campaign, set up an account with PayPal, make a list of "perks" for different levels of donation, then create a social media-based publicity effort. Users publicize the projects themselves through Facebook, Twitter and similar platforms. The site levies a 4% fee for successful campaigns, and 9% for campaigns that fail to reach their target amount. Unlike similar sites such as Kickstarter, Indiegogo disburses the funds immediately. According to the Wall Street Journal, 10% of Indiegogo projects raise their requested amount, while 40% of projects raise at least $500. Indiegogo is also used by already-funded projects to create publicity or find distributors.

We have a lot of money to raise so I hope that this campaign will get us going on being able to shoot more of our subjects. We desperately need to travel and cover more ground. Watch the video, you'll get the idea. It's been a long day.




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