Wednesday, April 13, 2011

Ready, Set, Go - Launch!

We did it - we launched our online fundraising campaign on indiegogo for the Yarn Graffiti Documentary. Here goes nothing. It's been online for 24 hours and we've already raised $1,110! It's crazy.

The second I published it, I felt a little remorse because I know I could have tightened the edit on the video, and I started to think that maybe $15,000 is too much to ask for in only 110 days. What's done is done. This whole thing is very nerve racking. I keep looking at the Indiegogo account and refreshing the page to see if anyone else has donated and every time someone new has donated, I'm hit with this wave of amazement like, "wow, I can't believe someone just gave us $20!" I've been getting really emotional and sentimental and it's only been a day. I can't imagine how the rest of the next 3 and half months are going to go. I think I need to pace myself.

If you don't know, online fundraisers like Indiegogo are all about allowing anybody to raise money for any idea. The sites structure allows users to create a page for their funding campaign, set up an account with PayPal, make a list of "perks" for different levels of donation, then create a social media-based publicity effort. Users publicize the projects themselves through Facebook, Twitter and similar platforms. The site levies a 4% fee for successful campaigns, and 9% for campaigns that fail to reach their target amount. Unlike similar sites such as Kickstarter, Indiegogo disburses the funds immediately. According to the Wall Street Journal, 10% of Indiegogo projects raise their requested amount, while 40% of projects raise at least $500. Indiegogo is also used by already-funded projects to create publicity or find distributors.

We have a lot of money to raise so I hope that this campaign will get us going on being able to shoot more of our subjects. We desperately need to travel and cover more ground. Watch the video, you'll get the idea. It's been a long day.

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1 comment:

  1. Hi! Hope that one day you can make it down to Australia to see all the awesome yarn bombing that I put up all over Melbourne. We're doing a massive structure for the whole month of June to coinside with International Yarn Bombing Day and the Lights In Winter festival. Also I'm headed over to Auckland in September to take part in the Woolly Walk Along project aswell.

    Check out my work at:

    Thanks and good luck with the doco,